Tag: publishing

Signifiers of Relevance or Identifiers of Communities at SSP

Brand Equity and Its Strategic Source in Scholarly Journal Publishing

A teaser for the session at the 39th Annual Meeting of the Society for Scholarly Publishing, Boston:  Brands are gatekeepers to content. At least partly. A comprehensive theory of a brand and its equity is important to understand the influence brands have on customers’ behaviour. This starts with seeing brands as more than just logos, and goes on with shaping value propositions with regards to potential customers. In journal publishing—a form of network economy—it highly depends on how you define your customer: reader (with a need for easy-to-access and reliable content) or author (with a need to accumulate high-IF brands on her CV). Or both?

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Talk of the Town: Get More Specific

Specific panelConcepts are big issues in publishing. Normally, whenever there is change, people start talking in concepts and soon arrive at specific issues. In publishing, discussions seem to get stuck in the concepts. Take for instance digital disruption, open access, or the buzz around start-ups. You may say, these are just generalisations to get conversations going. After years of conversations, though, this has become a false argument. Time is ripe to move from generalising concepts to specific issues. Especially at occasions of public speaking.

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Social Media in Trade Publishing

This essay will explore the social media activities of the publishing house Mills & Boon (from here on M&B) in the form of a case study, and analyse whether the social media activities support or change the company’s public image and brand.

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Obsolete Relevance: On Writing

Once I wrote a lot. I also read a lot and thought even more. But most importantly, I wrote. It made my thinking clearer, helped me focus on explicit points and how to properly express them. The writing wasn’t primarily for the purpose of being read nor for the writing itself. It was constructive and it shaped my ability to analyse. While I’m still reading and thinking, I stopped writing. As I realised, instead of analysing regularly what I come across, I’m back in the cave staring at my own shadow. Something must have gone wrong.

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