Tag: Digital Publishing

Digitally Supported Reading: Markup and Reading

The Standardisation of Markup Languages and its Impact on Reading

Written by Marcel Knöchelmann, December 2015

A text is an “ordered hierarchy of content objects” that reveals most information by combination of its discrete entities as well as by intertextual referencing. With a long history of reading, humans developed skills to master these tasks. The moment of the standardisation of markup languages though, marks an important moment in the history of reading. Markup languages changed the way machines support human reading, which in return changed how humans read. This essay will explore the significance of markup languages in the history of reading by specifying how they changed reading.

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Disruptive Innovation: The Dilemma of the Fittest

Keynote speech for the eBookCamp on 7th November 2015, Hamburg
By Marcel Knöchelmann

Disruptive Innovation: The Dilemma of the Fittest

The topic Disruptive Innovation is a long time around in the publishing industry. At least as long as the eBookCamp takes place. That may be due to the fact that for around five years many in the publishing industry realise that Amazon initiates some changes. Yet, although it is a well discussed topic, it is interesting in which context it often appears, or that people actively call for disruption. It won’t be an easy task, the attempt to disrupt something. And it wasn’t even the purpose of the theory of 1997 to deliver a How-to-disrupt-guide. On the contrary, the theory attempted to explain why companies fail when their markets get disrupted. The very essence is: it is their strength. The strength of a company hinders it to get through a disruption.

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