Gold open access book publishing is prone to selection and competition. The reason for this is the financial demand of the high-priced book processing charges (BPC) on which gold open access book publishing regrettably thrives. The resulting selection bias is harmful for progress towards more equal scholarship. Selection bias weakens the moral imperative of immediate and unrestricted open access. Moreover, that the implications of this selection bias are being promoted as a result of open access is both erroneous and a revealing statement about some stakeholders’ value system.